Your Words Should
Sing, not Sink

Your Marketing Should
Sing, not Sink

Your Marketing
Should Sing,
not Sink

Your Marketing
Should Sing,
not Sink

I craft messages that hit all the right notes, turning your
readers into revenue through email marketing and strategic copy

Copywriter • Strategist • Email Marketer

Marcel Ribeiro

Hey, I'm Marcel 👋


I'm a curious mind who fell in love with the art and science of marketing. What started as an obsession with understanding why people do what they do turned into a career helping businesses create marketing that actually works.


You see, marketing is a lot like chess - each move should be intentional, strategic, and set you up for long-term success. Not throwing tactics at a wall and hoping something sticks.


I help ambitious businesses transform their marketing messages into revenue-generating systems through email sequences, strategic copy, and data-driven optimization.


Whether you need to optimize a single touchpoint or build out your entire customer journey, you get both the strategic vision and technical expertise to make it happen.

  • • sales pages

  • • welcome flows

  • • A/B testing

  • • website copy

  • • email sequences

  • • launch copy

  • • brand messaging

  • • campaign strategy

  • • performance tracking

  • • list management

  • • automation flows

  • • customer journeys

  • • campaign strategy

  • • email sequences

  • • list management

  • • performance tracking

  • • automation flows

  • • A/B testing

  • • launch copy

  • • website copy

  • • customer journeys

  • • welcome flows

  • • brand messaging

  • • sales pages

  • • performance tracking

  • • automation flows

  • • brand messaging

  • • customer journeys

  • • list management

  • • welcome flows

  • • sales pages

  • • campaign strategy

  • • launch copy

  • • A/B testing

  • • website copy

  • • email sequences

Here's How We Start

Here's How We Start

Here's How We Start

  1. Discover

  1. Discover

  1. Discover

A friendly chat to understand your business. We'll connect to discuss your goals, explore your current marketing, and see if we're the right fit for each other.

A friendly chat to understand your business. We'll connect to discuss your goals, explore your current marketing, and see if we're the right fit for each other.

A friendly chat to understand your business. We'll connect to discuss your goals, explore your current marketing, and see if we're the right fit for each other.

  1. Design

  1. Design

  1. Design

We'll create a clear roadmap that outlines exactly what messages to write, which emails to send, and how to keep your audience engaged.

We'll create a clear roadmap that outlines exactly what messages to write, which emails to send, and how to keep your audience engaged.

We'll create a clear roadmap that outlines exactly what messages to write, which emails to send, and how to keep your audience engaged.

  1. Deploy

  1. Deploy

  1. Deploy

Time to put it all into action. We'll write, test, and optimize your copy and/ or emails until we're hitting your goals consistently.

Time to put it all into action. We'll write, test, and optimize your copy and/ or emails until we're hitting your goals consistently.

Time to put it all into action. We'll write, test, and optimize your copy and/ or emails until we're hitting your goals consistently.

Copywriter • Strategist • Email Marketer

Marcel Ribeiro

What People Are Saying

What People Are Saying

What People Are Saying

  • Working with Marcel has been a game-changer for my business. His ability to craft clear, compelling messaging has truly elevated my copywriting and content strategy.


    If you’re looking for someone who combines the art of great copy with the science of driving results, Marcel is the go-to expert. Highly recommend!

    Kara Moss

    Content Creator

  • Marcel's ability to craft high-quality copy that aligns perfectly with the unique tone and messaging of my brand is truly remarkable. He consistently demonstrates creativity, precision, and a deep understanding of how to engage and resonate with the intended audience.

    Jamelah Martin, MS, MPH

    Holistic Health Coach

  • Marcel is very knowledgeable with SEO, his consultation saved me years of regret. As I was able to identify my weaknesses and correct them. I’d highly recommend him to anyone looking to level up their game in the online space.

    Austin Pryel

    Coach & Personal Trainer

  • I've worked with many copywriters, but Marcel is in a league of his own. He understands the psychology behind what compels people to read and buy. I'm constantly impressed by how he catches every little detail that many others would miss. It's clear that Marcel genuinely wants to see others succeed, and it shows in everything he does.

    Chase Lambert

    Ghostwriter